event campaign

Client: Sizzler is a buffet chain that has recently seen several restaurant closures across Australia due to it’s being perceived as stagnant and out of date. As a conceptual project, I came up with a campaign for a food fight event to help Sizzler re-engage with their target audience and change their user perception to be playful and energetic.

After experimenting with several different visual representations, including printing with raw potatoes, a strong punchy typeface and imagery of a food mess were finally chosen to convey the combative and chaotic experience of participating in a food fight.

This is a conceptual project.

other projects

city tourism identity

wayfinding signage

corporate profile

film festival branding

Coffee Rostery

cycle share website

travel magazine

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